VALUATION: comparative analysis between the main characteristics of customer-centric models and called Network Effect and Customer-Based Evaluation

Jose Luiz Nunes Fernandes; Bárbara Ádria Oliveira Farias Fernandes; João Carvalho Lobo Neto

Jose Luiz Nunes Fernandes
Bárbara Ádria Oliveira Farias Fernandes
João Carvalho Lobo Neto

Keywords: Valuation of Companies, Customers, Network Effect, Customer Based Corporate Assessment

Abstract

The customer portfolio and the guiding relationship considered as relevant variables when seeking to know the real value of companies. In this sense, the objective of this research was to identify the main theoretical similarities or those that stand out the most in the company valuation or valuation models called Network Effect and Client Based Corporate Assessment. With a predominantly bibliographic methodology, it concluded that the relationships between customers and companies are variables that underpin their value, in addition to that external variable such as the company's relationships with suppliers also affect and that the value of transactions directly affects the value from the company. Thus, sales of higher benefit or of constant frequency positively influence the company's value. The similarities between the two models are limited to these and each follows its own characteristics, in this direction, no many intersections between the models studied and the reality that does not invalidate them in the proposal to evaluate economic entities.

Author Biographies

Jose Luiz Nunes Fernandes

Professor at UFPA / FACICON PhD student UFPA / NAEA

Bárbara Ádria Oliveira Farias Fernandes

PhD in Administration UNAMA Professor UNOPAR

João Carvalho Lobo Neto

Professor at UFPA / FACICON Master's student at UFPA / PPG

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