Jan, A. D. A. and Victor, D. S. (2019) “Measuring the Effectiveness of Segmentation, Targeting and Positioning Strategy of L’oreal Products in Kingdom of Saudi Arabia”, IJO -International Journal of Business Management ( ISSN 2811-2504 ), 2(09), pp. 68-79. Available at: http://ijojournals.com/index.php/bm/article/view/226 (Accessed: 18May2024).