SARITHA, Dr. D., MUMTAZ BEGUM, ASRA SULTANA, SHANKAR HARINI, POTHRAJ POOJA, ISHRATH FATIMA, and MADEHAA AZEEM. “SOCIAL MEDIA AS A LEARNING AID: ANALYZING ITS EFFECTIVENESS IN STUDENTS’ ACADEMIC PERFORMANCE”. IJO -International Journal of Business Management ( E:ISSN 2811-2504 ) (P.ISSN: 2384-5961) 8, no. 01 (January 30, 2025): 16-26. Accessed September 11, 2025. https://ijojournals.com/index.php/bm/article/view/1012.