IJO -International Journal of Business Management ( E:ISSN 2811-2504 ) (P.ISSN: 2384-5961)

An Analytical Study on Employee Engagement Perceptions in Corporate Hospitals in Hyderabad

2025-11-27T08:23:58+00:00

Employee engagement plays a vital role in healthcare by influencing patient care, organizational efficiency, and staff satisfaction. This study examines engagement practices in selected corporate hospitals in Hyderabad using a mixed-methods approach. The findings show a predominantly young workforce with more female employees, and nurses forming the largest group. Engagement levels were distributed as 20% low, 50% moderate, and 30% high. While age and gender showed no significant impact on engagement, job roles exhibited notable differences. The study recommends role-specific strategies, inclusive engagement initiatives, professional development, recognition systems, and work-life balance programs. These measures can enhance engagement, reduce turnover, and strengthen organizational performance. The study offers practical insights for creating a supportive and motivating healthcare work environment.

ROLE OF EMPLOYEE ENGAGEMENT ON ORGANIZATIONAL PERFORMANCE WITH REFERENCE TO APOLLO HOSPITAL - A STUDY

2025-11-27T08:37:07+00:00

The study examines the role of employee engagement in influencing organizational performance with specific reference to Apollo Hospital, Hyderabad. Adopting a quantitative research approach, the study evaluates how various engagement practices shape employee perceptions and contribute to overall institutional effectiveness. Insights were gathered from employees across diverse departments, offering a comprehensive understanding of engagement dynamics within a healthcare setting. The findings reveal that factors such as employee well-being, leadership support, organizational culture, communication, and commitment play a crucial role in defining the effectiveness of engagement practices. The results further indicate that strong communication, supportive relationships, recognition practices, and a positive work environment significantly enhance organizational performance. The study highlights that employee engagement is a multidimensional construct that directly impacts productivity, service quality, and operational efficiency. It concludes that strengthening engagement initiatives is essential for improving employee commitment, elevating workplace satisfaction, and ensuring better healthcare delivery. The research provides valuable implications for hospital administrators aiming to optimize human resource strategies and enhance performance outcomes in the health sector.

A Bibliometric Analysis in Mapping The Interplay of Augmented Reality and Marketing

2025-11-27T08:51:52+00:00

he integration of Augmented Reality (AR) and marketing transforms consumer interact with brands by merging
digital and physical environments into immersive experiences. The research on AR marketing is still fragmented with inconsistent
conceptual framework and limited theoretical coherence. This study conducts a bibliometric analysis of 709 Scopus index
publications from 2000-2025 to map the collaboration patterns, intellectual structure and thematic evolution of AR in marketing by
applying biblioshiny. The research finds two domain clusters which are AR technology and marketing with limited overlaps that
indicate the gap between technology innovation and consumer behavior study. The findings reveal that the research dominantly
focuses on utilitarian and experiential value creation while ethics, culture and long-term behavioral aspect remain underexplored.
This study contributes by offering a systematic overview of AR marketing, future research direction to bridge the gap between the
practice of marketing and technology development.