https://ijojournals.com/index.php/bm <p><span style="color: #222222;"><span style="font-family: Arial, serif;"><strong>IJO -&nbsp;International Journal of Business Management (E: ISSN 2811-2504 )&nbsp;(P.ISSN: 2384-5961)&nbsp;</strong></span></span><span style="color: #222222;"><span style="font-family: Arial, serif;">is an emerging journal, publishing research in the field of </span></span><span style="color: #222222;"><span style="font-family: Arial, serif;">business management</span></span><span style="color: #222222;"><span style="font-family: Arial, serif;">.&nbsp;</span></span><span style="color: #222222;"><span style="font-family: Arial, serif;">IJO - International Journal of Business Management and Business&nbsp;Innovation<strong>&nbsp;</strong></span></span><span style="color: #222222;"><span style="font-family: Arial, serif;">is an open-access journal that publishes research on a monthly frequency. We support and accept all articles related to </span></span><span style="color: #222222;"><span style="font-family: Arial, serif;">business management, HR management, financial management, resource management,&nbsp;supply and chain management, Business&nbsp;Innovation<strong>&nbsp;</strong></span></span><span style="color: #222222;"><span style="font-family: Arial, serif;">accounting, etc&nbsp;</span></span></p> <p><span style="font-size: 1.5em;"><span style="text-shadow: #FF0000 0px 0px 2px;">Impact Factor: <strong>4.93</strong></span></span></p> IJO JOURNAL en-US IJO -International Journal of Business Management ( E:ISSN 2811-2504 ) (P.ISSN: 2384-5961) <p>Author(s) and co-author(s)&nbsp;jointly&nbsp;and severally represent and warrant that the Article is original with the author(s) and does not infringe any&nbsp;copyright or violate any other right of any third parties and that the Article has not been published&nbsp;elsewhere.&nbsp;Author(s) agree to the terms that the <strong>IJO Journal</strong> will have the full right to remove the published article on any misconduct found in the published article.</p> https://ijojournals.com/index.php/bm/article/view/1119 <p><strong><em>Purpose –</em></strong></p> <p>This study aims to explore how artificial intelligence (AI) technologies are reshaping the strategic process of brand positioning by influencing the way consumers mentally perceive, store, and recall brand information. It introduces a novel conceptual framework for understanding the role of AI in cognitive anchoring and positioning strength in the consumer psyche.</p> <p>&nbsp;<strong><em>Design/methodology/approach –</em></strong></p> <p>This is a conceptual research paper that integrates insights from brand management, cognitive psychology, and AI-driven marketing technologies. The study synthesizes recent literature and proposes a multidimensional model that captures the dynamic interaction between AI personalization mechanisms and consumer perception processes.</p> <p>&nbsp;<strong><em>Findings –</em></strong></p> <p>The research proposes that AI acts as an active positioning agent by personalizing sensory and emotional brand cues based on real-time data. Through micro-targeted and adaptive communication strategies, AI deepens mental imprinting of brand attributes, thereby enhancing consumer memory, emotional attachment, and positioning distinctiveness.</p> <p>&nbsp;<strong><em>Originality/value –</em></strong></p> <p>While AI’s role in personalization is well documented, its theoretical connection to long-term brand positioning remains underexplored. This paper addresses that gap by developing an original model that aligns traditional branding theory with AI-powered consumer insight technologies. The framework provides a valuable foundation for future empirical testing and strategic application.</p> Masoud Lajevardi Mehrdad Orouei ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 2025-08-04 2025-08-04 8 07 01 16 https://ijojournals.com/index.php/bm/article/view/1110 <p><em>This research examined the efficacy of corporate governance mechanisms in predicting financial performance of listed banks in Nigeria. The study employed dynamic panel models to examine the influence of four board attributes (size, independence, diligence, and diversity), and two control variables (firm size and firm age) on financial performance, measured by the cost of capital, liquidity, and return on assets. These variables were selected and included in models based on the postulates of the agency theory. The data series collected on each variable were sourced from the annual audited accounts and reports of 12 purposively selected listed banks over the years 2011 to 2023. The study employed the generalized method of moments (GMM) technique to estimate panel regression models after testing for normality, multicollinearity, heteroscedasticity and endogeneity problems. </em></p> <p><em>The results sustained that the significant effect of board attributes such as board independence, and board diligence was more pronounced on the liquidity position of the banks than other measures of financial performance. Moreover, the presence of boards of governance alone is insufficient; the quality, composition, and effectiveness of the boards truly matter as far as financial performance is concerned. These findings provided support for agency theory as the problems between the shareholders and the managers could be reduced with quality and effective boards of directors. As liquidity risk is very germane for the survival and sustainable performance of financial institutions, the banks whose goal is to maximize its liquidity position in a bid to reduce its liquidity risk should increase its corporate governance practices in the area of size, independence, diligence, and gender diversity of their boards.</em></p> Vincent Nwani ##submission.copyrightStatement## http://creativecommons.org/licenses/by-nc-nd/4.0 2025-08-12 2025-08-12 8 07 17 31