Leveraging Fashion Exhibition Events and Social Media Engagement for the Promotion of Nigerian fabric Brands

Olujoke. S. Akinrujomu, Marcus Taiwo Adedara — Sat, 29 Jun 2024 17:13:24 +0000

This study examines the promotion of Nigerian fabric brands through fashion exhibition events and social media engagement. Utilizing a mixed-methods research design, the study incorporates descriptive research and content analysis. Data were collected from social media networks, review sites, newspaper websites, and published journals, thematically arranged to identify key trends. The findings highlight seven indices from Lagos Fashion Week, Port Harcourt International Fashion Week, and Hayati Fashion Week, emphasizing event strategies and social media engagement levels categorized as high, moderate, or low. Analysis of fabric types used by designers revealed preferences across different regions. The study underscores the effectiveness of integrating fashion events with social media to enhance brand visibility and consumer engagement. Evaluations indicate a strong impact on brand awareness and purchase intentions, though further research is needed to explore long-term effects and strategies for sustaining engagement. This approach provides comprehensive insights into the strategic promotion of Nigerian fabric brands.

Translation of Religious Beliefs, Practices and Superstition in Ligny’s Le Monde S’effondre (French Translation of Chinua Achebe’s Things Fall Apart): A Re - Evaluation

Mary Effiong NYONG — Sat, 29 Jun 2024 17:21:03 +0000

The impact of the contact between Europe and Africa through colonisation can be said to be most felt in the area of religion. this is because the contact resulted in changes, modifications, transformations and even the death of well-established beliefs, cultures, schools of thought and behaviours. The first novels written by African writers, such as Chinua Achebe, Ferdinand Oyono and Seydou Badian, centred mostly on these changes especially in the area of religion. Even though these novels clearly showed the defeat of the African Traditional Religion (ATR) in the face of the White man’s religion, Christianity, they also serve as archives of the religious practices, beliefs and fundamental aspects of the religion that existed in Africa before European intrusion. The translation of African novels, therefore, is very important for the preservation of the African culture across the ages. Adopting the analytical approach, this paper re – evaluates the translation of religious beliefs, practices and superstition in Chinua Achebe’s Things Fall Apart. The paper found that for a translator to arrive at a faithful translation, such a translator must have a deep knowledge of the culture from where the novel comes especially if the translator comes from a different culture. The paper concludes that though the translator, who is a European, translated many of the cultural items and situations in the novel acceptably, there are many instances of mistranslations, under translations and omissions which resulted in the loss of meanings.

IJO - International Journal of Educational Research (ISSN: 2805-413X)

Leveraging Fashion Exhibition Events and Social Media Engagement for the Promotion of Nigerian fabric Brands

Translation of Religious Beliefs, Practices and Superstition in Ligny’s Le Monde S’effondre (French Translation of Chinua Achebe’s Things Fall Apart): A Re - Evaluation