Strategic Content Marketing: A Comprehensive Analysis of Effective Practices and Emerging Trends

  • Dr. A. Sree Lakshmi Andhra Loyola College(Autonomous), Vijayawada.
Keywords: Content Marketing, Audience Engagement, Emerging Trends

Abstract

In the digital era, where information is abundant and attention spans are fleeting, content marketing has emerged as a pivotal strategy for businesses seeking to engage and connect with their target audiences. This paper provides a comprehensive examination of the current landscape of content marketing, aiming to elucidate the key principles, effective practices, and emerging trends that shape successful content strategies.

Author Biography

Dr. A. Sree Lakshmi, Andhra Loyola College(Autonomous), Vijayawada.

M.Com, Ph.D, Assistant Professor in Commerce,

References

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Published
2024-12-31
Issue
Vol 7 No 12 (2024): IJO- INTERNATIONAL JOURNAL OF SOCIAL SCIENCE AND HUMANITIES RESEARCH ( ISSN 2811-2466 )
Section
Articles

Copyright (c) 2024 IJO- International Journal of Social Science and Humanities Research ( ISSN 2811-2466 )

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