SOCIAL MEDIA AS A LEARNING AID: ANALYZING ITS EFFECTIVENESS IN STUDENTS' ACADEMIC PERFORMANCE
Abstract
Social media has become an essential part of students' academic engagement, offering access to educational resources, peer collaboration, and teacher interactions. This study aims to evaluate the effectiveness of social media usage in enhancing students' academic performance using a one-sample t-test to determine whether students perceive social media as beneficial. A structured questionnaire was distributed to 536 students from diverse academic backgrounds. The analysis, conducted using SPSS, focused on students' perceptions of how social media platforms contribute to academic learning. The findings indicate that social media significantly enhances access to study materials, fosters peer-to-peer learning, and improves engagement with educators. However, some students reported distractions that may affect concentration and productivity. The results suggest that structured and mindful use of social media can optimize its academic benefits while reducing distractions.
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