THE FUNCTIONALITY OF SOCIAL MEDIA AND ITS IMPLICATIONS FOR NATIONAL DEVELOPMENT IN NIGERIA
Abstract
National development is a representation of the growth level of any nation. One platform which Nigeria can leverage upon to achieve development is the social media also known as the Web. 2.0. Social media gives policy makers in government the opportunity to aggregate the needs of the people, while acting as a tool for national development. This study therefore examines the functionality of the social media and its implication for national development in Nigeria. In achieving the objective of this study, the study is guided by the following research questions: what are the functionalities of the social media for national development? and to what extent has the social media contributed to national development issues in Nigeria? Thus, we employed the documentary research method and the correlational research design while relying on content analysis. The study adopted the Technology Determinism Theory as its theoretical framework. The findings of this study among others shows that; social media is a tool for national development, and that to a large extent social media has influenced key national and social issues in Nigeria. The study conclude that the government can leverage upon the use of social media in its governance process. Therefore, it is recommended that the use of social media should be domesticated in Nigeria and that the government put in place technological infrastructures that will enhance the smooth usage of social media in Nigeria.
References
Amnesty International (8 February 2021). #EndSARS movement: from Twitter to Nigerian Streets. https://www.amnesty.org/en/latest/campaigns/2021/02/nigeria-end-impunity-for-police-violence-by-sars-endsars/
Balarabe, U. B. (Fri, 12 Jan 2024). 8 controversies that led to Betta Edu’s ‘downfall’. https://dailytrust.com/8-controversies-that-led-to-betta-edus-downfall/
Betz, M. (November 2, 2017). How media can be an instrument of peace in conflict-prone settings.United Nation Development Programme: https://www.undp.org/content/dam/norway/undpogc/documents/UNDPOGC_Media_conflict%20 roundtable%20background%20paper.pdf
Boyd, D. M., & Ellison, N. (December 17, 2007). Social network sites: Definition, history and scholarship.https://onlinelibrary.wiley.com/doi/full/10.1111/j.1083-6101.2007.00393.x
Buruje, A. (April 22, 2024).FCCPC shuts Chinese supermarket over claims of discrimination against Nigerians. https://www.channelstv.com/2024/04/22/fccpc-storms-chinese-supermarket-over-claims-of-discrimination-against-nigerians/
Chapman, B., Raymond, B., & Powell, D. (2014).Potential of social media as a tool to combat food borne illness. Perspectives in Public Health, 134(4), 225–230. doi:10.1177/1757913914538015
Coleman, S., & Shane, P.M. (2012). Connecting democracy: Online consultation and the flow of political communication. MIT Press.
Daily Trust Newspaper (Tue, 23 Apr 2024). British school in Abuja trends over bullying.https://dailytrust.com/british-school-in-abuja-trends-over-bullying-of-student/
Daily Trust Newspaper (Tue, 23 Apr 2024). We’re addressing it’, Lead British School reacts to bullying incident.https://dailytrust.com/were-addressing-it-lead-british-school-reacts-to-bullying-incident/
Dalberg (2013). Impact of the internet in Africa: Establishing conditions for success andcatalyzing inclusive growth in Ghana, Kenya, Nigeria and Senegal. Dalberg Global Development Advisors & DalbergResearch. http://dalberg.com/documents/Dalberg_Impact_of_Internet_Africa.pdf
Dorsman, S.J., Bekkers, V.J.,& Edwards, A.R. (2015). Trust the experts: Risk definitions in Dutch online forums about the ‘swine flu’. Information, Communication & Society, DOI:10.1080/1369118X.2015.1036767.
Ellison, N. B., Lampe, C., &Steinfield, C. (2009). Social network sites and society: current trends and future possibilities. https://dl.acm.org/doi/fullHtml/10.1145/1456202.1456204
Gbadamosi, S. (March 5, 2025). EFCC arrests ex-gov Udom over alleged diversion of N700bn. https://tribuneonlineng.com/efcc-arrests-ex-gov-udom-over-alleged-diversion-of-n700bn/
Global Hunger Index (2024). NIGERIA. https://www.globalhungerindex.org/pdf/en/2024/Nigeria.pdf
Hunt Platform (June 13,2016,). The 9 types of software platforms. https://medium.com/platform-hunt/the-8-types- of-software-platforms-473c74f4536a
Izuaka, M. (November 25, 2024.) Nigeria’s unemployment rate drops to 4.3% in Q2 2024 – NBS. https://www.premiumtimesng.com/business/business-news/756796-nigerias-unemployment-rate-drops-to-4-3-in-q2-2024-nbs.html?tztc=1
Jacques, E. (1964). The technological society. Alfred Publishers.
Kaplan, A., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social media.Business Horizons: https://www.academia.edu/1274371/Users_of_the_world_unite_The_challenges_and_opportuni-ties-_of_social_media
Khan, G. F., Swar, B., & Lee, S. K. (2014). Social media risks and benefits: A public sector perspective. Social Science Computer Review, 32(5), 606–627. https://doi.org/10.1177/0894439314524701
Krejci, C. (September 9, 2017). The connection between social media and poverty reduction. The Borgen Project.https://borgenproject.org/social-media-and-poverty-reduction/
Lane, J.E.,& Ersson, S. (1997).Comparative political economy: A development approach. London and Washington Publishers.
Leavey, J. (2013). Social media and public policy: What is the evidence? http://www.politicipublice.ro/uploads/Social-Media-and-Public-Policy.pdf.
Mohsin, M. (November 14, 2023). 10 Social media statistics you need to know in 2024 [Infographic]. https://www.oberlo.com/blog/social-media-marketing-statistics
NTA News (@NTANewsNow) (January 8, 2024) Breaking news: President Tinubu suspends Minister of Humanitarian Affairs and Poverty Alleviation, Betta Edu from office. https://x.com/NTANewsNow/status/1744342133111140694
Oginni S. O.,&Moitu, J.N (2015). Social media and public policy process in Africa: Enhanced policy process in digital age. Journal Of Sustainable Development.1(4),158-172.
Ogundapo, A. (July 23, 2024). Nightclub comment: Akpabioapologises to Natasha says he does not keep concubines. https://www.premiumtimesng.com/news/top-news/716423-nightclub-comment-akpabio-apologises-to-natasha-says-he-does-not-keep-concubines.html?tztc=1
Oyedokun, T. (February 11, 2025). Nigeria ranks 140th out of 180 countries in 2024 Corruption Perceptions Index. https://businessday.ng/news/article/nigeria-ranks-140th-out-of-180-countries-in-2024-corruption-perceptions-index/
Participedia (April 1, 2014). #BringBackOurGirls: Social media movement against the abduction of Chibok high school girls.https://participedia.net/case/bringbackourgirls-social-media-movement-against-the-abduction-of-chibok-highschool-girls
PwC Australia (2018). Facebook connecting benefits: How social networking supports Australian small businesses and communities.https://www.connectingbenefits.com.au/download/Connecting_Benefits.pdf
Ranks Africa Magazine (April 22, 2024). Outcry leads to closure of Abuja-based Chinese supermarket following discriminatory policy. https://ranksafrica.com/outcry-leads-to-closure-of-abuja-based-chinese-supermarket-following-discriminatory-policy/
Samuel Ajayi ???????? (@SamdGreat01). (July 23, 2024). Akpabio bowed to social media pressure and apologized to Senator Natasha.https://x.com/SamdGreat01/status/1815724717623386428
Sanni, K. (August 20, 2022). Special Report: 11 forgotten cases of alleged corruption by former Nigerian state governors.https://www.premiumtimesng.com/politics/549627-special-report-11-forgotten-cases-of-alleged-corruption-by-former-nigerian-state-governors-2.html?tztc=1
Sher, G., & Sturm, E. (2018, October). Social media and peacebuilding: Could mindsets be positively affected?https://www.inss.org.il/wp-content/uploads/2018/11/Sher-Strum.pdf
Statista Research Department(May 28, 2024). Global internet users on political and social effects of social networks 2022. https://www.statista.com/statistics/1469500/global-internet-users-political-social-effects-social-media/
Steibel, F.,& Estevez, E. (2015). Designing Web 2.0 tools for online public consultation. In: A. Chib et al. (Eds.) Impact of information society research in the global south: 243-263.
Tanimonure, V. (January 13, 2025). 26 million Nigerians face acute hunger: 4 big ideas to tackle the food crisis in 2025. https://crassh.cam.ac.uk/research/fellowships/british-academy-international-fellowships-2025-2027
Copyright (c) 2025 IJO -International Journal of Business Management ( E:ISSN 2811-2504 ) (P.ISSN: 2384-5961)

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Author(s) and co-author(s) jointly and severally represent and warrant that the Article is original with the author(s) and does not infringe any copyright or violate any other right of any third parties and that the Article has not been published elsewhere. Author(s) agree to the terms that the IJO Journal will have the full right to remove the published article on any misconduct found in the published article.