THE CONCEPT OF YONG ARTIST PAINTING: THE CHANGE OF AGRARIAN CULTURE TO TOURISM INDUSTRY CULTURE IN BALI, INDONESIA
Abstract
Life culture or culture that lives as the identity of Bali, Indonesia, in addition to agrarian
culture is a strong foundation for the development of arts, rituals, and ceremonies, as well as
the growth of flowers into the culture of the tourism industry. The focus of the problem on the
concept of creating Young Artis painting is the forerunner of the development of agrarian
culture to the tourism industry. Significant changes in Balinese culture, affecting people's way
of life, including in terms of painting. This article aims to examine the shift from agrarian
culture to tourism industry culture, as well as its impact on previously developed painting,
through the perspective of "Yong Artist".The concept of "Yong Artist" refers to the generation
of young artists in the village of Penestanan, Ubud, Bali, who explore contemporary themes
while maintaining their cultural identity. Benefits: to be a model for the development of
agrarian culture to other cultures, as well as a reference for the following research. This
research: using a qualitative discriminatory approach with literature review, observation,
and interview methods to dig deeper into the relationship between painting and cultural
change. The results of the study show that the concept of creating young Balinese artist
paintings indicates that there is a transformation of agrarian culture to contemporary art
needed by the tourism industry in line with the socio-economic changes in the Penestanan
Ubud, Bali community.
References
Journal of Indonesian Culture and Tourism Studies, 8(2), 45-56.
Bimantoro, Darmawan Listyo. 2012. Perubahan Penggunaan Tanah dan Fungsi Bangunan di
Sekitar Obyek Wisata Candi Borobudur dan Taman Kyai Langgeng Tahun 1996 dan
2011. Tesis. Jakarta. Universitas Indonesia
Cooper, C., Fletcher, J., Fletcher, J., Gilbert, D., & Fyall, A. 1993. Tourism: Principles and
Practice. New Jersey. Pearson Education.
Dibia, I. N., Diara, I. W., Lanya, I., & Suarjaya, D. G. 2017. Analysis of Subak Landuse
Change Due to Tourism Accomodation Development in North Kuta Sub-district,
Badung Regency, Indonesia. IOP Conference Series: Earth and Environmental Science.
98.
Suarjana, I. G. (2017). "Yong Artist: A New Generation of Balinese Artists". Journal of
Contemporary Art, 3(1), 12-20
Riswandha, Y., & Wahyono, H. 2017. Pengaruh Kegiatan Wisata Terhadap Perubahan
Penggunaan Lahan Di Kecamatan Tawangmangu, Kabupaten Karanganyar. Teknik
Perencanaan Wilayah Kota. 6(2): 131–141
Rencana Induk Pembangunan Kepariwisataan Nasional Tahun 2010 – 2025.
Gronow, J. (2015). "Cultural Transformation in Bali: From Agricultural Traditions to
Tourism and Art". Indonesian Cultural Review, 9(1), 34-40.
Urry, J. (1990). The Tourist Gaze: Leisure and Travel in Contemporary Societies. London:
Sage Publications.
Pitana, I Gde & Putra, I Gede Setiawan A. 2013. Pariwisata sebagai Wahana Pelestarian
Subak, dan Budaya Subak Sebagai Modal Dasar dalam Pariwisata. Jurnal Kajian Bali.
3(2): 159 – 180
Copyright (c) 2025 IJO -International Journal of Business Management ( ISSN 2811-2504 )

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Author(s) and co-author(s) jointly and severally represent and warrant that the Article is original with the author(s) and does not infringe any copyright or violate any other right of any third parties and that the Article has not been published elsewhere. Author(s) agree to the terms that the IJO Journal will have the full right to remove the published article on any misconduct found in the published article.