Determinant Model of Intention to Purchase Environmentally Friendly Vehicles in the Jabodetabek Area
Abstract
The transition to environmentally friendly vehicles (EVs) is an important step in supporting
sustainable transportation. In understanding and enhancing the adoption of environmentally
friendly vehicles, it is important to explore the factors that determine individuals' intentions in
purchasing. This research understands the complex interactions of five factors that influence the
intention to use environmentally friendly vehicles: the relative advantage of EVs, the Risk
Perception Dimension, Environmental Concern, Government Policies and Infrastructure, and their
impact on individuals' intention to purchase environmentally friendly vehicles in the Jabodetabek
area. This emphasizes the need for an integrated strategy that comprehensively addresses these
determinants to accelerate the intention to purchase environmentally friendly vehicles. This study
uses regression analysis and obtained a sample of 125 people who expressed their intention to use
environmentally friendly vehicles. Data were processed using Structural Equation Modeling
(SEM) with LISREL 8.8 software. The results of the hypothesis test reveal that relative advantage
and environmental concern positively influence consumer attitudes, which in turn affect
consumers' purchase intentions. Furthermore, the dimension of risk perception does not influence
the intention to purchase environmentally friendly vehicles. A comprehensive approach that
considers factors such as relative advantage, risk barriers, environmental concern factors,
government policies, and attitudes is crucial for accelerating the adoption of environmentally
friendly vehicles. This finding is expected to provide insights for policymakers, manufacturers,
and stakeholders who are striving to promote the adoption of environmentally friendly vehicles
and shape future strategies in the environmentally friendly vehicle industry.
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Author(s) and co-author(s) jointly and severally represent and warrant that the Article is original with the author(s) and does not infringe any copyright or violate any other right of any third parties and that the Article has not been published elsewhere. Author(s) agree to the terms that the IJO Journal will have the full right to remove the published article on any misconduct found in the published article.
