CONTENT AND LEXICAL ANALYSIS OF EDITORIALS OF TELL MAGAZINE
Abstract
The general belief is that language users usually adopt certain forms and features from their
linguistic repertoire that best serve their communication purposes. This study investigates the
choice of lexical items in selected editorial comments of TELL magazine which are stylistically
significant for the interpretation of meaning and, for their functional significance in ensuring
effective projection of the thematic preoccupation. The analysis was done using the content and
lexical analysis model by Henrique Freitas and Jean Moscarola. The technique is an ideal one for
the objective, systematic and quantitative analysis of a written text for the purpose of lexicon
selection and, determining their frequency of occurrence. In this study, a careful analysis and
quantification of the lexical choices shows that the diction which were employed, though technical
and highly specialized, were unambiguous and very effective in communicating the intended
message
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